| Web advertising |
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Search engine not driving enough traffic to your site? Need to get customers to your
site sooner than the months it can take your site to reach the first page of the search listings?
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You may need to market your site. Luckily, advertising on the web does not need to cost a lot
of money. You can control exactly how much you spend and with web analysis tools, you'll be able
to measure how much the traffic to your site has increased.
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There are several different types of web advertising:
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- Search engines (Google, Yahoo, and others) offer pay per click advertising.
When a user types keywords you choose, your ad shows up next to or inside the search results -
you pay only if the user clicks your ad. Costs can be as low as 5 cents per click.
- Link Exchanges where you agree to link to someone else's site if they agree to link to yours.
Link exchange programs help you find people to exchange links with
- Let you show your company's name and message along with high quality visual images on other people's
websites.
- Email Marketing is a low cost way to communicate with your existing customers and encourage them
to return to your site
- Pay per impression advertising: including pop-up and pop-under ads that appear when a
user navigates to or away from a specific website
- Pay per click advertising on websites related to your business - contact the website you're
interested in directly to set something up.
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| Pay-per-click advertising |
Pay-per-click is the new wave in web advertising. You create your ads, decide when they should
be shown, set your budget, and go!
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Pay per click advertising has the following benefits:
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- You pay only if a user clicks your ad. Costs can be as low as 5c per click
- You decide (by choosing keywords) when your ads should be shown
- You choose your daily budget
- You get data about which ads and keywords are working, and which are not
- You create your ads - and get data about which ads are working and which are not
- Using log analysis software, you can track which ads and keywords convert into sales on your site
and tune your campaign appropriately
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| Link exchange |
An effective and low cost (or Free!) way of driving traffic to your site is to get other websites to
link to you. Not only will you get the traffic that results from people clicking on those links,
but having a number of high quality, related sites link to you will also help your site rank higher
in Google's search listings.
Link exchange programs make it easy for you to find others looking to share links.
Tips for link exchange:
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- Send the other website the exact text you would like them to use - this is a form of
marketing and you should treat it like one
- Use the keywords you think people will type in search in your link exchange text
- Links are most effective when they're from high quality or established related sites
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| Email Marketing |
Email marketing can be a very effective way of getting high quality return visitors to your site.
There are two types of email marketing:
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- Bulk mail to a mailing list
- Targeted Mail to customers who have visited your site before or visited related sites
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